She was lonely. So she started a club to make friends, and 35,000 people joined
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Holly Cooke wasn't a fan of weekends. Whenever Friday rolled around, it was a reminder that she had no one to spend her spare time with.
"I was super isolated," said Cooke, who relocated from Stoke-on-Trent - a city in central England - to London in 2018, when she was 22. "I moved here knowing absolutely no one."
She had high hopes of going to restaurants, bars and the theater, but she didn't want to do those activities alone.
She began to understand why London is sometimes considered a particularly lonely place to live. Finding friends was hard. She grew so desperate for company, she said, she eventually found herself Googling: "How to make friends in London."